Group Thinking VI

Social influence, in the previous examples, was limited to the case where all participants in the group were initially treated as equals (even when the suggestion was to listen only to the most confident people, that was a characteristic determined a posteriori.). But it is not always the case. It often happens that, when we have to make a decision in a social context, one or more individuals hold a special position, for example, as bosses or as authorities in the subject.


In a very famous (and also infamous) experiment, Stanley Milgram decided to investigate how it was possible that nazism could dominate Germany, when most Germans were actually not murderous psychopaths. The setting of the experiment was simple. One scientist was at the room controlling the situation while two people, being tested, were assigned to two different roles. One of them was tied to a chair connected to a machine that could be turned on to administer electric shocks to the sitting person. The task of the second individual was to switch the button that caused the shock, when instructed.


Questions were asked to the first subject and when those questions were answered correctly, no shock was administered. However, each error was to be punished with a shock, starting at the small voltage of 15V. Each error made the shock 15V stronger than the previous one, up to a final shock of 450V.


What the second subject, who inflicted the shocks, didn't know was that no real shock was been applied and that the person tied to the chair was an actor instructed to act as if the shock was real. The actor would get some answers right and some wrong, showing just some discomfort at first. Eventually, the actor would beg for the experiment to stop, showing very clear signs of distress and pain. And the scientist would instruct the second subject to keep on with the shocks, despite those pleas.


Milgram reported that, despite many people showing signs of extreme stress while hearing the cries of pain from the actor, 65% of them kept obeying the scientist up to the maximum voltage. The experiment had several problems and can be criticized in many ways, including the serious ethical problem of the horrible psychological pain it caused to the people who kept pressing the button despite their own begging for the scientist to stop. Comparisons with nazism are indeed not exact for a series of factors and the 65% figure is actually the percentage of the experiment where most people agreed with the scientist, while other problems were reported on how well the experiment script was followed (see, per example, Behind the Shock Machine: The Untold Story of the Notorious Milgram Psychology Experiments ).


Despite all those problems, and remembering that the 65% figure is almost certainly an inflated one, the experiment shows how one authority figure that we trust (a scientist conducting an experiment where we were assured nobody would actually be harmed) can make us even do actions we are viscerally opposed to. In this case, no change of opinion was actually observed, but actions were not what we would expect from normal, thinking human beings.